The Naked Brain: How the Emerging…
by: Richard Restak M.D.
New:$6.47
List:$13.95
Consider a world in which
Marketers use brain scans to determine consumer interest in a product
Politicians use brain-image-based profiles to target voters
A test could determine your suitability for a job or to whom you will be romantically attracted
Far from science fiction, this neurosocietya society in which brain science influences every aspect of daily lifeis already here.
Innovative researchers and cutting-edge technology, like brain imaging and brain scanning devices, have revolutionized our understanding of how we process information, communicate, trust, sympathize, and love. However, scientists and doctors are not the only ones interested in the naked brain; advertisers, politicians, economists, and others are using the latest findings on the human brain to reshape our lives, from the bedroom to the boardroom.
Despite the potential benefits, theres obvious peril in the promise. Richard Restak explores the troubling moral and legal dilemmas that arise from corporate and political applications of this new brain research. Someday we may live in a world where our choices, our professional and personal prospects, even our morals and ethics will be controlled by those armed with an elite understanding of the principles of neuroscience.
Eye-opening and provocative, The Naked Brain is a startling look at the impact such unprecedented access to our most secret thoughts and tendencies will have on all of us.
In The Naked Brain, bestselling author Richard Restak explores how the latest technology and research have exposed the brain and how we think, feel, remember, and socialize in unprecedented and often surprising ways. Now that knowledge is being used by doctors, advertisers, politicians, and others to influence and revolutionize nearly every aspect of our daily lives.
Restak is our guide to this neurosociety, a brave new world in which brain science influences our present and will even more tangibly shape our future. Citing social trends, shifts in popular culture, the rise and fall of products in the public favor, even changes in the American vernacular, The Naked Brain is an illuminating and often troubling investigation of the impending opportunities and dangers being created by the neuroscience revolution, and a revelation for anyone who ever wondered why they prefer Coke over Pepsi or Kerry over Bush.
From the Hardcover edition.
If you would like to make a comment, please fill out the form below.
The Naked Brain is no longer naked!
Richard Restak did an excellent job in fully exposing The Naked Brain. He exposed the foundation that makes us unique individuals and reflects why we think and behave differently…
slower delivery than I thought
This purchase was pretty much perfect, the delivery of the purchase was a little slow, but the book is in good condition and nothing else was really wrong with the purchase.
The Naked Brain: A Peep Show of What’s Here Now and What’s to Come in Neuroscience
From the title of the book, a reader would assume that the book focuses on the “neurosociety” that is developing today through brain research and technologies.
Eye Opening
”’The Naked Brain by Richard Restak”’
A revolutionary new look at the progress of neuroscience in the new millenium.
What Neuroscience Tells Us About the Brain
This is another one of Dr. Restak’s outstanding books. He renders difficult technical information in a readily understandable fashion.
Neurosociety –halfway there
Dr. Restak provides an insightful look at recent research into the workings of the human brain. My left hemisphere Mini-me says Dr. Restak is onto something.